An Apple launch that thought differently
SAN FRANCISCO--Even the raspberry cream eggs were getting ignored.At one Easter dinner party on Sunday night, a gathering of single and coupled adults with an average age of about 30, the real centerpiece wasn't the vase of lavender tulips that one person had arranged on the table or the glut of various pastel-colored marshmallow-cream confections that were passed around. It was, instead, a trio of brand-new Apple iPads that three separate guests had brought, eager to show off the glowing slates to the others in attendance. At least one of them had shown up in line at an Apple Store at six o'clock the prior morning to ensure that he could have it.As the main course was about to be served, one end of the table was completely occupied by testing out what the iPad could do: One was getting tilted and tipped around to show off Real Racing HD, a $9.99 race car driving game that was a hit on the iPhone and now stands a chance at becoming one of the iPad's first gaming sensations. Another was tasked with loading up the iBooks store and comparing it to Amazon's e-books, until the owner of the third iPad commandeered the second in an attempt to start a head-to-head game of chess. The porchetta with sides of mushroom tart and Brussels sprouts was delicious, but the iPads had stolen the show.The iPad craze wasn't limited to Bay Area professionals who have been known to pick up any shiny toy that Apple CEO Steve Jobs pitches them. The tablet's opening weekend appeared to be a smashing success, and not just because there were no horror stories of long lines and sold-out products. Apple says 300,000 were sold on the first day; in that same time frame, 1 million apps and 250,000 e-books were downloaded. Estimates indicate that in its first three months on the shelves, the iPad will beat the original iPhone's sales figures.Wait: This wasn't supposed to happen. Reactions to the iPad had been mixed, at best, when Jobs unveiled it in January. Many of the usual suspects in the tech industry had panned the iPad, citing nit-picky concerns like its inability to multitask apps and its lack of a camera, or snubbing the closed-off, Apple-groomed operating system as a step back in personal computing. "It's just a big iPod Touch" was what you heard people saying. Were the early adopters going to buy it? "Sure. Maybe. Eventually."The unveiling of the iPad was, without a doubt, missing much of the novelty that its iPhone sibling brought to the world. "You have to know that the reception was going to be like that, because it's built on the same operating system as the iPhone," said Ian Schafer, CEO of marketing firm Deep Focus, who'd picked up an iPad on day one. "So, you launch the iPhone, and it's a whole gesture-based interface that no one's ever seen before. This one (the iPad) looked familiar, really familiar."On the app side, many of the ideas that have been fueling tech-industry buzz in the recent past are noticeably absent. Take social networking, for example: there is, as of yet, no Facebook app for the iPad (well, not an official one) and only a limited number of Twitter clients. Geolocation, the hottest craze in all things mobile, is almost nowhere to be found other than in the local-guide app from Loopt, a start-up that many among the Valley digerati had already written off in favor of the shinier Foursquare and Gowalla. E-commerce apps aren't so much vamped up as they are simplified, eschewing bells and whistles for simple, photograph-driven shopping. After years of a bridge-burning, "out with the old" attitude in digital media, the iPad is about making the old new again: books, newspapers, board games, and the sort of thing that can be passed around a dining room table. And people, excluding some complaints about Wi-Fi performance and other issues, are loving it.What made the iPad go from relative yawn to instant hit? Apple's notorious internal secrecy means that we'll never know for sure whether, after seeing the digerati sniff at the January iPad announcement, the company altered its marketing strategy in any way to target families rather than fanboys. But things add up and start to fit together, hinting that maybe from the start and maybe after a change in course, Apple was taking a new approach with the marketing of the iPad.In what some deemed a glitch and others saw as an eleventh-hour publicity move, iPad apps appeared in the App Store a day early, giving potential customers a preview of what was out there. That's crucial for buyers who aren't willing to pick up a device simply because Apple made it. "It's not so much the device that's marketable, it's what the device does," Deep Focus' Schafer told CNET. "There's some apps where you have to wipe the drool off the screen after you see them...Once you see them, even just in the iTunes Store, and they carefully chose the ones they highlighted there, it makes you want these things bad."And what first had seemed like a scheduling folly--releasing the device on a weekend, and to boot, a weekend with a major religious holiday attached to it--began to look like Apple's marketing savvy at its best. The iPad, a device meant to live on couches and coffee tables, was riding a wave of word-of-mouth marketing in family living rooms on a holiday. There was something quite brilliant about that.The press strategy is telling, too. Some of the most popular gadget news outlets, the sorts of publications that would undoubtedly be winnowing out the pros and cons of the iPad's hardware and software, weren't even given early review units of the device. Apple instead chose Time magazine as the platform for its splashy media coverage, with a feature story and interview with Jobs penned not by a member of the tech press but by Stephen Fry, a British actor and comedian who likely has more Twitter followers than most insidery Apple pundits combined.Then, the pre-launch appearance that drummed up the most excitement wasn't any tech blogger's breathless review, but a guest-star spot on the ABC sitcom "Modern Family." (Apple has denied that it was paid product placement.)The hype for the original iPhone was riding on months of momentum. But for the iPad, the "you need this" impulse came late in the game. Many of the first-weekend buyers weren't even planning to buy an iPad so early until something, whether it be "Modern Family" or Stephen Fry or the early glimpse of the iPad's app array before the device was even available, convinced them to show up on Easter weekend.Paul Saarinen, a Minneapolis father of two, posted a blog entry of his gleeful two-year-old playing with an iPad that he said he almost didn't buy in the first place. "I've read all the pros and cons," Saarinen told CNET. "Really, the cons all focus on lack of features, when they should be focusing on possibilities and potential...My kids love it. They're not disappointed that it doesn't have a camera, or doesn't run Flash. It's a big multitouch screen that can do lots of interesting stuff. The developers should focus on that."David Nemeth of Wilmington, Del., said Stephen Fry sealed the deal for him. "For the last few years I have been a huge Apple fan--customer service and a good product were what swayed me from Windows to Apple. But regarding the iPad, purchasing it was always lurking in back of my mind," Nemeth said. He, too, had his family in mind. "Over the last few months, my son's Windows laptop was dying a slow death--the laptop was almost five years old--and then it was Stephen Fry's tweets that pushed me over the edge."Apple surged from niche to mainstream with the backing of an army of loyalists, but just as some pundits are saying that the iPad marks a certain maturity in the convergence of mobile and laptop computing, its debut represents a sort of maturation in Apple's own marketing.The visuals that will define the iPad's first weekend are not the clips of giddy acolytes running out the door of an Apple store tearing the packaging off their new toys (does anybody care who was first in line for it, anyway?) but rather the YouTube videos of toddlers reaching out to play with the colorful screens. This was the launch where Apple chose not to reach out to the geeks first--while somehow knowing that they would see the light, too.
iOS 6 holdouts complain about large, unwanted iOS 7 download
iOS 6 holdouts complain about large, unwanted iOS 7 download
While some users ran into difficulties trying to download iOS 7 just after it came out last week, a new problem has emerged for those who don't want the software.Some users who are sticking with iOS 6 for the time being are discovering that their iOS devices have already downloaded the iOS 7 update, and that it cannot be removed from the device.wow my phone downloaded iOS 7 without my permissionâ€" Jade Swart (@JadeSwart) September 20, 2013What the heck.. iOS 7 downloaded while I was sleeping. #crap #dontwantitâ€" Kara Nicole (@_kkarraa) September 25, 2013- Lol wtf iOS 7 was downloaded automatic on my iPad wtf . But I'm not gonna install ????????â€" ????? (@Ztshanshan) September 22, 2013That download is not automatically installing the software, something that still requires user interaction. The same thing happened last year with the built-in over-the-air update tool included in iOS 5, though iOS 7 weighs in at nearly 1GB for some users. That's a big deal for owners on 16GB devices, where the amount of storage users get out of the box is slightly less and can fill up quickly with HD video content and certain games. CNET confirmed the behavior on both an iPhone 4 as well as a fourth-generation iPad, both of which were running the latest version of iOS 6 before 7 arrived. For the iPad, the download began within minutes of turning on the device and plugging it into A/C power. When finished on both devices, it accounted for a little more than 3GB of space that was previously available on the device, and did not show up in the storage management settings submenu.Related storiesCNET Review: iOS 7li>How to install iOS 7NYPD to iPhone owners: Hurry up and download iOS 7Apple did not respond to requests for comment on the automatic download feature, which a CNET reader alerted us to this afternoon. iOS 7 is a dramatic visual change from iOS 6, and brings new features like control center, iTunes Radio (in the US) and a revamped Siri. Nonetheless, some third-party apps still may not be compatible with the update, and users on older Apple devices -- particularly the iPhone 4 -- face slower performance on some tasks after upgrading. Earlier this week, Apple noted that more than 200 million users were running iOS 7, marking the fastest iOS adoption ever. A tally late Wednesday from ad network Chitika estimated that more than half of all iOS users were on iOS 7, surpassing last year's iOS 6 in under a week.
While some users ran into difficulties trying to download iOS 7 just after it came out last week, a new problem has emerged for those who don't want the software.Some users who are sticking with iOS 6 for the time being are discovering that their iOS devices have already downloaded the iOS 7 update, and that it cannot be removed from the device.wow my phone downloaded iOS 7 without my permissionâ€" Jade Swart (@JadeSwart) September 20, 2013What the heck.. iOS 7 downloaded while I was sleeping. #crap #dontwantitâ€" Kara Nicole (@_kkarraa) September 25, 2013- Lol wtf iOS 7 was downloaded automatic on my iPad wtf . But I'm not gonna install ????????â€" ????? (@Ztshanshan) September 22, 2013That download is not automatically installing the software, something that still requires user interaction. The same thing happened last year with the built-in over-the-air update tool included in iOS 5, though iOS 7 weighs in at nearly 1GB for some users. That's a big deal for owners on 16GB devices, where the amount of storage users get out of the box is slightly less and can fill up quickly with HD video content and certain games. CNET confirmed the behavior on both an iPhone 4 as well as a fourth-generation iPad, both of which were running the latest version of iOS 6 before 7 arrived. For the iPad, the download began within minutes of turning on the device and plugging it into A/C power. When finished on both devices, it accounted for a little more than 3GB of space that was previously available on the device, and did not show up in the storage management settings submenu.Related storiesCNET Review: iOS 7li>How to install iOS 7NYPD to iPhone owners: Hurry up and download iOS 7Apple did not respond to requests for comment on the automatic download feature, which a CNET reader alerted us to this afternoon. iOS 7 is a dramatic visual change from iOS 6, and brings new features like control center, iTunes Radio (in the US) and a revamped Siri. Nonetheless, some third-party apps still may not be compatible with the update, and users on older Apple devices -- particularly the iPhone 4 -- face slower performance on some tasks after upgrading. Earlier this week, Apple noted that more than 200 million users were running iOS 7, marking the fastest iOS adoption ever. A tally late Wednesday from ad network Chitika estimated that more than half of all iOS users were on iOS 7, surpassing last year's iOS 6 in under a week.
Apple iPod Touch versus the rest--Ask the Editors
Apple iPod Touch versus the rest--Ask the Editors
Q: I have a question about what MP3 player I should get. I want a player with video, 8GB (or more) memory, and possibly touch screen. I would prefer it to be pocketable, but that doesn't matter as much. The two I have found are the second-gen iPod Touch and the Archos 5. I also found a refurbished first-gen iPod Touch for $60 less than the second-gen. My question: is the new iPod Touch worth the $60 dollars more, and out of all three MP3 players which should I get? If you could suggest any more that would be great.--Don, via e-mailA: The iPod Touch is perhaps the best option among advanced PVPs, and--despite the fact that I'm a fiercely against touch screens for my own personal use--it's the only touch-screen portable device that I actually enjoy using. Plus, unlike the Archos 5, it uses solid state (flash) memory, which is more durable and stable than hard-drive memory, and it is pocketable. I haven't spent much time with the Archos 5 (Senior Editor Donald Bell's review is set to post soon), but the size alone makes it less desirable as an everyday player--it is more Internet media tablet, less PVP. On the plus side, the Archos 5 can run over 3G (if you have an active SIM card), and it can record video directly from your TV using the optional DVR dock--the iPod Touch does not offer either option.Samsung P2.When deciding between the first-gen or second-gen iPod Touch, consider whether the following features are worth $60: a slimmer design, dedicated volume controls, voice recording capability (with an optional add-on), support for Nike+, and a built-in speaker. Those five features are what distinguishes the newer iPod Touch from its predecessor.One other player to consider in the touch-screen realm is the Samsung P2. It doesn't have Wi-Fi or Web browsing like the others, but it does come with integrated Bluetooth for streaming wireless audio, among other things. While the iPod Touch supports video purchased and rented from iTunes, the P2 supports video purchased and rented from Amazon's Video On Demand service (formerly Unbox). It's more compact than the iPod Touch and offers some features which may be compelling for you (subway maps and an integrated FM tuner, for example). Best of all, sound quality is nothing short of stellar, and at $179 for 8GB, it's the cheapest player mentioned here. However, in my experience, the iPod's touch screen is more accurate than that of the P2.Corinne Schulze/CNET Networks MP3 Mailbox Monday is a recurring feature where I answer a selection of questions about MP3 players and accessories, such as headphones, speakers, and music services and software. Check back often to see if the advice presented here might be of some use to you, or send your questions directly to me. (Note: We never include last names, but if you prefer to remain completely anonymous, please state as much in your e-mail.)
Q: I have a question about what MP3 player I should get. I want a player with video, 8GB (or more) memory, and possibly touch screen. I would prefer it to be pocketable, but that doesn't matter as much. The two I have found are the second-gen iPod Touch and the Archos 5. I also found a refurbished first-gen iPod Touch for $60 less than the second-gen. My question: is the new iPod Touch worth the $60 dollars more, and out of all three MP3 players which should I get? If you could suggest any more that would be great.--Don, via e-mailA: The iPod Touch is perhaps the best option among advanced PVPs, and--despite the fact that I'm a fiercely against touch screens for my own personal use--it's the only touch-screen portable device that I actually enjoy using. Plus, unlike the Archos 5, it uses solid state (flash) memory, which is more durable and stable than hard-drive memory, and it is pocketable. I haven't spent much time with the Archos 5 (Senior Editor Donald Bell's review is set to post soon), but the size alone makes it less desirable as an everyday player--it is more Internet media tablet, less PVP. On the plus side, the Archos 5 can run over 3G (if you have an active SIM card), and it can record video directly from your TV using the optional DVR dock--the iPod Touch does not offer either option.Samsung P2.When deciding between the first-gen or second-gen iPod Touch, consider whether the following features are worth $60: a slimmer design, dedicated volume controls, voice recording capability (with an optional add-on), support for Nike+, and a built-in speaker. Those five features are what distinguishes the newer iPod Touch from its predecessor.One other player to consider in the touch-screen realm is the Samsung P2. It doesn't have Wi-Fi or Web browsing like the others, but it does come with integrated Bluetooth for streaming wireless audio, among other things. While the iPod Touch supports video purchased and rented from iTunes, the P2 supports video purchased and rented from Amazon's Video On Demand service (formerly Unbox). It's more compact than the iPod Touch and offers some features which may be compelling for you (subway maps and an integrated FM tuner, for example). Best of all, sound quality is nothing short of stellar, and at $179 for 8GB, it's the cheapest player mentioned here. However, in my experience, the iPod's touch screen is more accurate than that of the P2.Corinne Schulze/CNET Networks MP3 Mailbox Monday is a recurring feature where I answer a selection of questions about MP3 players and accessories, such as headphones, speakers, and music services and software. Check back often to see if the advice presented here might be of some use to you, or send your questions directly to me. (Note: We never include last names, but if you prefer to remain completely anonymous, please state as much in your e-mail.)
ScenePast reels you in with film sites then and now
ScenePast reels you in with film sites then and now
I took a little tour of movie history this afternoon, visiting sites where "The Graduate," "Taxi Driver," and "Broadway Danny Rose," among other films, were shot. And I did it without leaving my desk, via ScenePast, a fun time travel (and time-sucking) app that puts film and TV locations then and now in the palm of your hand, testing your movie mettle along the way.For example, I didn't know that scenes from "Dirty Harry," "Vertigo," and "The Conversation" were filmed within walking distance of CNET's San Francisco's headquarters. Many sites familiar to me from everyday SF life appear surprisingly similar to how they looked 30, 40, 50, or more years ago (except the cars in 1951 seem awfully tough to parallel-park downtown). Others have swapped early 20th-century architecture for sleek buildings covered in glass (hey, is that Fidelity Investments where "The House on Telegraph Hill" once took place?). Related storiesDear Martin Scorsese, what are you doing with my feelings?360-degree camera shoots VR movies for Oculus RiftThe $1.99 app for iPhone and iPad (£1.49, AU$2.49) features images from hundreds of movie and television locations in major American cities, searchable by year, ZIP code, or pinpoint-laden map, and is constantly being updated. Each photo tells exactly when in a movie or TV show the spot appeared, and includes a specific address in case you want to build your own real-life celluloid time-travel tour. A Watch Now feature allows you to download films and TV shows from iTunes, and a crowdsourced feature called "Help Solve" solicits input on mystery images.Screenshot by Leslie Katz/CNET Whether you're a movie, history, or urban-planning buff, it can be plain fascinating to drag the ScenePast activation lever and go back in cinema time,especially when a spot has really changed over the years. That Brooklyn Phillips Dance Studio in "Saturday Night Fever" is boarded up, covered in graffiti, and not looking so well, while other, once run-down spots positively gleam with modern gentrification. All in all, it's definitely an app worth watching.
I took a little tour of movie history this afternoon, visiting sites where "The Graduate," "Taxi Driver," and "Broadway Danny Rose," among other films, were shot. And I did it without leaving my desk, via ScenePast, a fun time travel (and time-sucking) app that puts film and TV locations then and now in the palm of your hand, testing your movie mettle along the way.For example, I didn't know that scenes from "Dirty Harry," "Vertigo," and "The Conversation" were filmed within walking distance of CNET's San Francisco's headquarters. Many sites familiar to me from everyday SF life appear surprisingly similar to how they looked 30, 40, 50, or more years ago (except the cars in 1951 seem awfully tough to parallel-park downtown). Others have swapped early 20th-century architecture for sleek buildings covered in glass (hey, is that Fidelity Investments where "The House on Telegraph Hill" once took place?). Related storiesDear Martin Scorsese, what are you doing with my feelings?360-degree camera shoots VR movies for Oculus RiftThe $1.99 app for iPhone and iPad (£1.49, AU$2.49) features images from hundreds of movie and television locations in major American cities, searchable by year, ZIP code, or pinpoint-laden map, and is constantly being updated. Each photo tells exactly when in a movie or TV show the spot appeared, and includes a specific address in case you want to build your own real-life celluloid time-travel tour. A Watch Now feature allows you to download films and TV shows from iTunes, and a crowdsourced feature called "Help Solve" solicits input on mystery images.Screenshot by Leslie Katz/CNET Whether you're a movie, history, or urban-planning buff, it can be plain fascinating to drag the ScenePast activation lever and go back in cinema time,especially when a spot has really changed over the years. That Brooklyn Phillips Dance Studio in "Saturday Night Fever" is boarded up, covered in graffiti, and not looking so well, while other, once run-down spots positively gleam with modern gentrification. All in all, it's definitely an app worth watching.
How to set up Wi-Fi Sync for iOS 5
How to set up Wi-Fi Sync for iOS 5
One of the biggest changes iOS 5 brings for iPhone, iPad, and iPod Touch users is Wi-Fi Sync. With it, you no longer need to physically connect your iOS device to your Mac or PC to sync its contents with iTunes. Instead, you need only to be on the same Wi-Fi network for iTunes to see your device and sync it. Here's how it works.If you are running iTunes 10.5 and have successfully installed iOS 5, there is but a single box to check in iTunes to set up Wi-Fi Sync. First, connect your device via USB (one last time) to your Mac or PC. Next, click on the device's name in the left-hand column of iTunes. Make sure Summary is selected from the row of menu items along the top of iTunes and scroll down until you see Options. Check the box for the second option listed, "Sync this iPhone/iPad/iPod Touch over Wi-Fi" and click the Apply button in the lower-right corner. Disconnect your device and the next time you plug it into a wall outlet, iTunes will initiate a sync over your Wi-Fi network. Do note that iTunes will need to be running when you plug in your iOS handset.If you click the Sync button, your iOS device will sync without needing to be connected to a power outlet.Matt Elliott/CNETAlternatively, you can sync an iOS device from your PC or Mac without the device plugged in. If you have installed new apps since your last sync, you'll see a Sync button in the lower-right corner of your devices Summary page in iTunes. (If nothing has changed since your last sync, you'll instead see Revert and Apply buttons there.) Click Sync and iTunes will sync with the device, whether it's plugged in or not.For more on Apple's latest mobile operating system, read the full review of iOS 5.
One of the biggest changes iOS 5 brings for iPhone, iPad, and iPod Touch users is Wi-Fi Sync. With it, you no longer need to physically connect your iOS device to your Mac or PC to sync its contents with iTunes. Instead, you need only to be on the same Wi-Fi network for iTunes to see your device and sync it. Here's how it works.If you are running iTunes 10.5 and have successfully installed iOS 5, there is but a single box to check in iTunes to set up Wi-Fi Sync. First, connect your device via USB (one last time) to your Mac or PC. Next, click on the device's name in the left-hand column of iTunes. Make sure Summary is selected from the row of menu items along the top of iTunes and scroll down until you see Options. Check the box for the second option listed, "Sync this iPhone/iPad/iPod Touch over Wi-Fi" and click the Apply button in the lower-right corner. Disconnect your device and the next time you plug it into a wall outlet, iTunes will initiate a sync over your Wi-Fi network. Do note that iTunes will need to be running when you plug in your iOS handset.If you click the Sync button, your iOS device will sync without needing to be connected to a power outlet.Matt Elliott/CNETAlternatively, you can sync an iOS device from your PC or Mac without the device plugged in. If you have installed new apps since your last sync, you'll see a Sync button in the lower-right corner of your devices Summary page in iTunes. (If nothing has changed since your last sync, you'll instead see Revert and Apply buttons there.) Click Sync and iTunes will sync with the device, whether it's plugged in or not.For more on Apple's latest mobile operating system, read the full review of iOS 5.
TaskRabbit- We'll sell ya a spot in the iPhone 5 line
TaskRabbit: We'll sell ya a spot in the iPhone 5 line
Just how hard will an iPhone 5 be to get when it's released next week? Based on last year's release of the iPhone 4S, and the even faster rollout of this latest model, probably not too difficult. That won't stop people from lining up though, and one company is already gearing up for that with a way to buy a spot in line to secure one of the phones on day one. San Francisco-based TaskRabbit has rolled out a new program that lets people in the San Francisco Bay Area, as well as New York, purchase four hours worth of wait time in line at an Apple retail store for $55. That's more than a quarter of the price of Apple's entry-level iPhone 5, and $55 more than it costs to pre-order the phone from Apple's Web site and carrier partners beginning tomorrow.See CNET's full coverage of Apple's iPhone 5 event The program is part of what the company calls an "experiment" that will make specific types of tasks available for a flat fee. Typically the company's business revolves around people creating tasks and naming their own prices, something people are still able to do.The iPhone 5, which was announced yesterday, goes on sale next Friday at 8 a.m. local time at Apple's stores, and at its carrier and retail partners. Pre-orders for the device begin just after midnight Pacific tonight.
Just how hard will an iPhone 5 be to get when it's released next week? Based on last year's release of the iPhone 4S, and the even faster rollout of this latest model, probably not too difficult. That won't stop people from lining up though, and one company is already gearing up for that with a way to buy a spot in line to secure one of the phones on day one. San Francisco-based TaskRabbit has rolled out a new program that lets people in the San Francisco Bay Area, as well as New York, purchase four hours worth of wait time in line at an Apple retail store for $55. That's more than a quarter of the price of Apple's entry-level iPhone 5, and $55 more than it costs to pre-order the phone from Apple's Web site and carrier partners beginning tomorrow.See CNET's full coverage of Apple's iPhone 5 event The program is part of what the company calls an "experiment" that will make specific types of tasks available for a flat fee. Typically the company's business revolves around people creating tasks and naming their own prices, something people are still able to do.The iPhone 5, which was announced yesterday, goes on sale next Friday at 8 a.m. local time at Apple's stores, and at its carrier and retail partners. Pre-orders for the device begin just after midnight Pacific tonight.
Target's $479 iPad Air includes $100 gift card for Black Friday
Target's $479 iPad Air includes $100 gift card for Black Friday
Apparently, it's never too early to tease a Black Friday sale.Target already is unveiling its promotion for the critical post-Thanksgiving shopping period, offering a $100 store gift card to anyone who purchases the discounted iPad Air at its Brooklyn store. Target sells the base 16GB Wi-Fi version of the iPad Air for $479, or $20 less than at Apple. The gift card essentially cuts it down by another $100. The gift card also applies to all other iPads, including the iPad 2, which sells for $350. The original 16GB Wi-Fi iPad Mini, which sells for $299, will come with a $75 gift card. Wal-Mart, meanwhile, also unveiled some Black Friday deals of its own, and will also throw in a "one-hour guarantee" on certain items. During its 6 p.m. Thanksgiving Day special, customers can buy a 16GB Wi-Fi iPad Mini for $299 and get a $100 Wal-Mart gift card. While Apple's latest iPads attracted lines at its store for the launch, it's unclear how successful the devices are. The iPad Air is readily available, and companies such as Target have taken to offering a slight discount. The iPad Mini with Retina Display, meanwhile, just launched on Tuesday.Updated at 8 a.m. PT: To include a deal from Wal-Mart.This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.Play
Apparently, it's never too early to tease a Black Friday sale.Target already is unveiling its promotion for the critical post-Thanksgiving shopping period, offering a $100 store gift card to anyone who purchases the discounted iPad Air at its Brooklyn store. Target sells the base 16GB Wi-Fi version of the iPad Air for $479, or $20 less than at Apple. The gift card essentially cuts it down by another $100. The gift card also applies to all other iPads, including the iPad 2, which sells for $350. The original 16GB Wi-Fi iPad Mini, which sells for $299, will come with a $75 gift card. Wal-Mart, meanwhile, also unveiled some Black Friday deals of its own, and will also throw in a "one-hour guarantee" on certain items. During its 6 p.m. Thanksgiving Day special, customers can buy a 16GB Wi-Fi iPad Mini for $299 and get a $100 Wal-Mart gift card. While Apple's latest iPads attracted lines at its store for the launch, it's unclear how successful the devices are. The iPad Air is readily available, and companies such as Target have taken to offering a slight discount. The iPad Mini with Retina Display, meanwhile, just launched on Tuesday.Updated at 8 a.m. PT: To include a deal from Wal-Mart.This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.Play
Apple TV software update brings Beats Music, Family Sharing
Apple TV software update brings Beats Music, Family Sharing
I guess we'll have to keep waiting for a major update to Apple TV. Along with new iOS 8 software for its tablets and phones, Apple today rolled out a comparatively minor upgrade for the venerable streaming box, bringing its software version to 7.0.The biggest addition is an all-new app for Beats Music, the subscription music service Apple acquired earlier this year. The interface is similar to that of other Apple TV apps, with a grid of thumbnails for album art, access to playlists, and the Just For You section with customized recommendations.Sarah Tew/CNETBeats joins iTunes Radio, the Radio app, and of course Music, which leads to iTunes proper on the Apple TV. Some consolidation is in order, but in the meantime don't expect Apple to add a Spotify or Pandora app anytime soon.Signing into iCloud on Apple TV under version 7.0 also gives access to iCloud photos and Family Sharing, the latter new for iOS 8. You can designate up to six family members with whom to share content such as apps, music, and photos.The update also gives the menus a facelift that apes the flat look of the mobile operating system. No, it's not a new app store, but at least it's prettier.Replacing the blue outline around icons you select is a thinner white line. Gone is the subtle reflection underneath icons. More icons are visible on the screen at once, some of them look subtly different, and the iTunes store looks sleeker. The signal-strength meter is dots now, not ascending steps. The font is also thinner and smoother, taking better advantage of high-resolution (1080p) displays.The update to Apple TV version 7.0 is accessible now by navigating to Settings > General > Software Update. It works only with the latest generation of Apple TV boxes.
I guess we'll have to keep waiting for a major update to Apple TV. Along with new iOS 8 software for its tablets and phones, Apple today rolled out a comparatively minor upgrade for the venerable streaming box, bringing its software version to 7.0.The biggest addition is an all-new app for Beats Music, the subscription music service Apple acquired earlier this year. The interface is similar to that of other Apple TV apps, with a grid of thumbnails for album art, access to playlists, and the Just For You section with customized recommendations.Sarah Tew/CNETBeats joins iTunes Radio, the Radio app, and of course Music, which leads to iTunes proper on the Apple TV. Some consolidation is in order, but in the meantime don't expect Apple to add a Spotify or Pandora app anytime soon.Signing into iCloud on Apple TV under version 7.0 also gives access to iCloud photos and Family Sharing, the latter new for iOS 8. You can designate up to six family members with whom to share content such as apps, music, and photos.The update also gives the menus a facelift that apes the flat look of the mobile operating system. No, it's not a new app store, but at least it's prettier.Replacing the blue outline around icons you select is a thinner white line. Gone is the subtle reflection underneath icons. More icons are visible on the screen at once, some of them look subtly different, and the iTunes store looks sleeker. The signal-strength meter is dots now, not ascending steps. The font is also thinner and smoother, taking better advantage of high-resolution (1080p) displays.The update to Apple TV version 7.0 is accessible now by navigating to Settings > General > Software Update. It works only with the latest generation of Apple TV boxes.
Apple TV review- Outstanding design, but light on TV content
Apple TV review: Outstanding design, but light on TV content
In case you haven't noticed, there's a revolution going on in how people watch movies and TV. Traditional services like cable and satellite are losing ground, as more people are streaming content directly from the Internet, using services like Netflix, iTunes, and Amazon Video On Demand. The revamped Apple TV is the company's aggressive move to capture the streaming-video business: for just $99, you get access to Netflix, YouTube, TV, and movies from the iTunes Store, plus all the music and videos on networked computers running iTunes. And with a pitch-perfect design and user interface, it'll be hard for Apple fans to pass it up.This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.PlayThe Apple TV's shortcomings are all about content, which is arguably the most important aspect of a product like this. Currently the only supported TV networks are ABC, Fox, Disney, and BBC, and even with those networks, many popular shows, such as "Modern Family" and "House," aren't available. That's a lot of missing content for people looking to ditch their cable subscription, especially when the competing Roku XDS offers Amazon VOD, which streams TV shows from every network, and will soon have Hulu Plus to boot. That said, Apple TV's shortcomings are strictly content-based--something that could be fixed in an instant with a software update or new deals with additional TV networks. At $99, it's still a great deal, especially for those who already own compatible Apple products and want an easy way to get content to their living rooms. We hope that Apple adds even more TV content and third-party services to the device, and we're looking forward to seeing how much the forthcoming AirPlay feature helps change the content equation in just a few short weeks--at which time we'll be re-evaluating the product in detail.Read the full review of the Apple TV (Fall 2010). Apple TV (photos)See full gallery1 - 4 / 19NextPrev
In case you haven't noticed, there's a revolution going on in how people watch movies and TV. Traditional services like cable and satellite are losing ground, as more people are streaming content directly from the Internet, using services like Netflix, iTunes, and Amazon Video On Demand. The revamped Apple TV is the company's aggressive move to capture the streaming-video business: for just $99, you get access to Netflix, YouTube, TV, and movies from the iTunes Store, plus all the music and videos on networked computers running iTunes. And with a pitch-perfect design and user interface, it'll be hard for Apple fans to pass it up.This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.PlayThe Apple TV's shortcomings are all about content, which is arguably the most important aspect of a product like this. Currently the only supported TV networks are ABC, Fox, Disney, and BBC, and even with those networks, many popular shows, such as "Modern Family" and "House," aren't available. That's a lot of missing content for people looking to ditch their cable subscription, especially when the competing Roku XDS offers Amazon VOD, which streams TV shows from every network, and will soon have Hulu Plus to boot. That said, Apple TV's shortcomings are strictly content-based--something that could be fixed in an instant with a software update or new deals with additional TV networks. At $99, it's still a great deal, especially for those who already own compatible Apple products and want an easy way to get content to their living rooms. We hope that Apple adds even more TV content and third-party services to the device, and we're looking forward to seeing how much the forthcoming AirPlay feature helps change the content equation in just a few short weeks--at which time we'll be re-evaluating the product in detail.Read the full review of the Apple TV (Fall 2010). Apple TV (photos)See full gallery1 - 4 / 19NextPrev
Apple made-in-China issue surfaces at presidential debate
Apple made-in-China issue surfaces at presidential debate
In the waning moments of the second presidential debate, CNN moderator Candy Crowley asked how Apple could bring manufacturing jobs to the U.S. Crowley prefaced the question by saying that Apple makes the iPhone and iPad in China.Then asked how to get a company like Apple to make more products in the U.S., citing the iPhone and iPad as products made by Apple exclusively in China. Mitt Romney was the first to respond. "First, we'll have to have [China] play on a fair basis...Second, we have to make America the most attractive place for entrepreneurs, people who want to expand a business, that's what brings jobs in." Then Crowley interjected, saying the U.S. can't pay the low wages that Chinese workers get and President Obama responded to that comment.Related storiesLenovo: Making it in the U.S.A. (Q&A)"There are some jobs that are not going to come back.Because they're low-wage, low-skilled jobs.I want high-wage, high-skill jobs."Obama continued. "That's why we have to emphasize manufacturing. That's why we have to invest in advanced manufacturing. That's why we have to make sure we have the best science and research in the world." Then Obama's point veered off a bit to the government investment that's necessary to "create the next Apple, the next new innovation." As a footnote, Lenovo, China's largest PC maker, said last week that it will assemble tablets, laptops, and desktops in North Carolina.So, creating high-tech-device product-assembly jobs in the U.S. is, apparently, not impossible.
In the waning moments of the second presidential debate, CNN moderator Candy Crowley asked how Apple could bring manufacturing jobs to the U.S. Crowley prefaced the question by saying that Apple makes the iPhone and iPad in China.Then asked how to get a company like Apple to make more products in the U.S., citing the iPhone and iPad as products made by Apple exclusively in China. Mitt Romney was the first to respond. "First, we'll have to have [China] play on a fair basis...Second, we have to make America the most attractive place for entrepreneurs, people who want to expand a business, that's what brings jobs in." Then Crowley interjected, saying the U.S. can't pay the low wages that Chinese workers get and President Obama responded to that comment.Related storiesLenovo: Making it in the U.S.A. (Q&A)"There are some jobs that are not going to come back.Because they're low-wage, low-skilled jobs.I want high-wage, high-skill jobs."Obama continued. "That's why we have to emphasize manufacturing. That's why we have to invest in advanced manufacturing. That's why we have to make sure we have the best science and research in the world." Then Obama's point veered off a bit to the government investment that's necessary to "create the next Apple, the next new innovation." As a footnote, Lenovo, China's largest PC maker, said last week that it will assemble tablets, laptops, and desktops in North Carolina.So, creating high-tech-device product-assembly jobs in the U.S. is, apparently, not impossible.
Apple Macs and iOS devices en route to Iran
Apple Macs and iOS devices en route to Iran
Apple announced it will begin selling Macs and iOS devices to customers headed to Iran. Typically, it is forbidden for US companies to sell products destined for Iran because of long-lasting sanctions against the Middle Eastern country. But, in the name of human rights, the Obama administration recently eased those sanctions for tech gadgets."We have been told by the US government that most Apple products are covered by regulatory changes announced by the Treasury Department on May 30," an Apple spokesperson told CNET. "As a result, Apple is no longer banned from selling Macs and iOS devices to customers who plan to bring those products to Iran."In May, the US government loosened sanctions that for more than two decades have prohibited companies from selling electronic devices such as computers, cell phones, and wireless routers to Iran. The move now allows US residents to export electronic equipment to individuals but not to the Iranian government or its associates. By easing sanctions on laptops and mobile devices, the US government believes it can help protesters and dissidents inside Iran. "The people of Iran should be able to communicate and access information without being subject to reprisals by their government," the Treasury Department said in a statement that also accused Iran's government of "[attempting to] silence its people by cutting off their communication with each other and the rest of the world." Iran is known for cracking down on its citizens over the use of social networks, e-mail, and blogs. Throughout the last few years, the country's government has blocked access to major international news sites, Google's search engine, YouTube, and social-networking sites such as Facebook and Twitter. Several times last year, Iran even cut off access to the Internet.Via The Wall Street Journal.
Apple announced it will begin selling Macs and iOS devices to customers headed to Iran. Typically, it is forbidden for US companies to sell products destined for Iran because of long-lasting sanctions against the Middle Eastern country. But, in the name of human rights, the Obama administration recently eased those sanctions for tech gadgets."We have been told by the US government that most Apple products are covered by regulatory changes announced by the Treasury Department on May 30," an Apple spokesperson told CNET. "As a result, Apple is no longer banned from selling Macs and iOS devices to customers who plan to bring those products to Iran."In May, the US government loosened sanctions that for more than two decades have prohibited companies from selling electronic devices such as computers, cell phones, and wireless routers to Iran. The move now allows US residents to export electronic equipment to individuals but not to the Iranian government or its associates. By easing sanctions on laptops and mobile devices, the US government believes it can help protesters and dissidents inside Iran. "The people of Iran should be able to communicate and access information without being subject to reprisals by their government," the Treasury Department said in a statement that also accused Iran's government of "[attempting to] silence its people by cutting off their communication with each other and the rest of the world." Iran is known for cracking down on its citizens over the use of social networks, e-mail, and blogs. Throughout the last few years, the country's government has blocked access to major international news sites, Google's search engine, YouTube, and social-networking sites such as Facebook and Twitter. Several times last year, Iran even cut off access to the Internet.Via The Wall Street Journal.
Apple loses iPhone trademark in Brazil -- report
Apple loses iPhone trademark in Brazil -- report
Apple has lost its iPhone trademark in Brazil, a new report claims.The BBC is reporting today, citing conversations with employees in the country's regulatory body, the Institute of Industry Property (INPI), that Gradiente Eletronica's registration for the name in 2000 has been validated. Apple, therefore, has no right to use the iPhone name in Brazil.The INPI confirmed to the BBC, however, that Apple is planning to appeal the ruling.The INPI ruling comes a little over a week after reports out of the country said that the regulatory body was planning to award the exclusive iPhone trademark to Gradiente.Despite filing for the iPhone trademark in 2000, Gradiente did not actually put out its own product bearing the name until last December when it started selling Android-based handsets -- a wrinkle that Apple believed, would help it win the rights to the branding. Gradiente has said that it owns the exclusive rights to the iPhone name in Brazil through 2018.The INPI's ruling reportedly relates only to the use of the iPhone trademark on handsets; Apple can still use the branding on any other product. Gradiente now has the right to sue the Cupertino, Calif.-based firm for exclusivity for handsets, according to the BBC.Apple is certainly no stranger to battles over trademarks. In early 2007, the company settled a trademark-infringement case with Cisco Systems, which originally owned the iPhone moniker. Apple last year settled another lawsuit with China-based company Proview over the use of the iPad trademark. Proview netted $60 million in that deal.It's not clear whether Gradiente is looking to settle the case and net millions or maintain the exclusivity of the iPhone branding. However, a report last week quoted a company official who said Gradiente would be "open to a dialogue" with Apple.CNET has contacted Apple for comment on INPI's ruling. We will update this story when we have more information.This story has been updated throughout the morning.
Apple has lost its iPhone trademark in Brazil, a new report claims.The BBC is reporting today, citing conversations with employees in the country's regulatory body, the Institute of Industry Property (INPI), that Gradiente Eletronica's registration for the name in 2000 has been validated. Apple, therefore, has no right to use the iPhone name in Brazil.The INPI confirmed to the BBC, however, that Apple is planning to appeal the ruling.The INPI ruling comes a little over a week after reports out of the country said that the regulatory body was planning to award the exclusive iPhone trademark to Gradiente.Despite filing for the iPhone trademark in 2000, Gradiente did not actually put out its own product bearing the name until last December when it started selling Android-based handsets -- a wrinkle that Apple believed, would help it win the rights to the branding. Gradiente has said that it owns the exclusive rights to the iPhone name in Brazil through 2018.The INPI's ruling reportedly relates only to the use of the iPhone trademark on handsets; Apple can still use the branding on any other product. Gradiente now has the right to sue the Cupertino, Calif.-based firm for exclusivity for handsets, according to the BBC.Apple is certainly no stranger to battles over trademarks. In early 2007, the company settled a trademark-infringement case with Cisco Systems, which originally owned the iPhone moniker. Apple last year settled another lawsuit with China-based company Proview over the use of the iPad trademark. Proview netted $60 million in that deal.It's not clear whether Gradiente is looking to settle the case and net millions or maintain the exclusivity of the iPhone branding. However, a report last week quoted a company official who said Gradiente would be "open to a dialogue" with Apple.CNET has contacted Apple for comment on INPI's ruling. We will update this story when we have more information.This story has been updated throughout the morning.
Apple MacBook gains are others' losses
Apple MacBook gains are others' losses
ChangeWave Research said this week that Apple is seeing a surge of interest in its MacBooks, driven by the two MacBook Air lines announced in October. A whopping 36 percent of buyers planning to buy laptops say they'll purchase a MacBook, a jump of 11 points since a previous survey a month ago, ChangeWave said."Simply put, it's the highest level of planned laptop buying ever for Apple in a ChangeWave survey," the market researcher said. The plus for Apple is a minus for others. The percentage of consumers who say they'll purchase a Dell laptop has dropped 4 points to 19 percent, since last month, while Hewlett-Packard is also down 4 points to 22 percent, according to ChangeWave. Apple's new ultralight MacBook Air models are in demand.ChangeWave ResearchNetbooks are also suffering.Those tiny 10-inch laptops plummeted 10 points in the last 18 months to 14 percent of those planning to buy a laptop, said ChangeWave.And Apple seems to be benefiting across the board, extending the brand's appeal to personal gadgets and home entertainment. "In terms of individual electronics items, the Apple iPad Tablet is the clear monster hit this holiday season, with 9 percent saying they'll buy one in the next 90 days," according to ChangeWave.The only category topping the iPad is digital cameras, at 12 percent. In related news, Apple's worldwide shipments of MacBooks in the fourth quarter are expected to reach a monthly average of 1 million units, with MacBook Air models accounting for 20 percent to 25 percent of the volume, according to Digitimes, citing sources at laptop component suppliers.
ChangeWave Research said this week that Apple is seeing a surge of interest in its MacBooks, driven by the two MacBook Air lines announced in October. A whopping 36 percent of buyers planning to buy laptops say they'll purchase a MacBook, a jump of 11 points since a previous survey a month ago, ChangeWave said."Simply put, it's the highest level of planned laptop buying ever for Apple in a ChangeWave survey," the market researcher said. The plus for Apple is a minus for others. The percentage of consumers who say they'll purchase a Dell laptop has dropped 4 points to 19 percent, since last month, while Hewlett-Packard is also down 4 points to 22 percent, according to ChangeWave. Apple's new ultralight MacBook Air models are in demand.ChangeWave ResearchNetbooks are also suffering.Those tiny 10-inch laptops plummeted 10 points in the last 18 months to 14 percent of those planning to buy a laptop, said ChangeWave.And Apple seems to be benefiting across the board, extending the brand's appeal to personal gadgets and home entertainment. "In terms of individual electronics items, the Apple iPad Tablet is the clear monster hit this holiday season, with 9 percent saying they'll buy one in the next 90 days," according to ChangeWave.The only category topping the iPad is digital cameras, at 12 percent. In related news, Apple's worldwide shipments of MacBooks in the fourth quarter are expected to reach a monthly average of 1 million units, with MacBook Air models accounting for 20 percent to 25 percent of the volume, according to Digitimes, citing sources at laptop component suppliers.
Apple Mac Pro goes on sale Thursday
Apple Mac Pro goes on sale Thursday
Apple's long-awaited Mac Pro is now just a day away from hitting store shelves.Starting Thursday, customers can order the completely redesigned Mac Pro on Apple's Web site, its retail stores, and through select authorized resellers, Apple announced Wednesday. The computer starts at $2,999, but customization options can push that price higher.Apple unveiled the new Mac Pro in June at its Worldwide Developer Conference, showcasing a startlingly redesign. Unlike the massive, heavy tower that was the previous Mac Pro, the new computer features a sleek, cylindrical design and is just 9.9 inches tall. The device's diameter comes in at 6.6 inches, and it weighs 11 pounds.The new Mac Pro: You have to see to believe...See full gallery1 - 4 / 10NextPrevAt the WWDC unveiling, Apple exec Phil Schiller called the new Mac Pro "the future of the pro desktop" and used the opportunity to razz critics who questioned whether Apple had lost the ability to create distinctive devices: "Can't innovate anymore, my ass."The updated Mac Pro line also has the distinction of carrying the banner for Apple's "Made in USA" manufacturing efforts.Mac Pro buyers will find a wide array of options, including four different Intel Xeon processor-core options and varying storage, depending on the user's needs. For $2,999, a buyer gets a 3.7GHz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs with 2GB of VRAM each, 12GB of memory, and 256GB of PCIe-based flash storage starting. For $3,999, the Mac Pro comes witha 3.5GHz 6-core Intel Xeon E5 processor, dual AMD FirePro D500 GPUs with 3GB of VRAM each, 16GB of memory, and 256GB of PCIe-based flash storage. Customization could cost customers thousands more.The Thursday date for the start of Mac Pro sales, less than two weeks before New Year's Eve, has Apple just squeaking by on its promise to make the high-end computer available before the end of the year.This story has been updated throughout the morning.
Apple's long-awaited Mac Pro is now just a day away from hitting store shelves.Starting Thursday, customers can order the completely redesigned Mac Pro on Apple's Web site, its retail stores, and through select authorized resellers, Apple announced Wednesday. The computer starts at $2,999, but customization options can push that price higher.Apple unveiled the new Mac Pro in June at its Worldwide Developer Conference, showcasing a startlingly redesign. Unlike the massive, heavy tower that was the previous Mac Pro, the new computer features a sleek, cylindrical design and is just 9.9 inches tall. The device's diameter comes in at 6.6 inches, and it weighs 11 pounds.The new Mac Pro: You have to see to believe...See full gallery1 - 4 / 10NextPrevAt the WWDC unveiling, Apple exec Phil Schiller called the new Mac Pro "the future of the pro desktop" and used the opportunity to razz critics who questioned whether Apple had lost the ability to create distinctive devices: "Can't innovate anymore, my ass."The updated Mac Pro line also has the distinction of carrying the banner for Apple's "Made in USA" manufacturing efforts.Mac Pro buyers will find a wide array of options, including four different Intel Xeon processor-core options and varying storage, depending on the user's needs. For $2,999, a buyer gets a 3.7GHz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs with 2GB of VRAM each, 12GB of memory, and 256GB of PCIe-based flash storage starting. For $3,999, the Mac Pro comes witha 3.5GHz 6-core Intel Xeon E5 processor, dual AMD FirePro D500 GPUs with 3GB of VRAM each, 16GB of memory, and 256GB of PCIe-based flash storage. Customization could cost customers thousands more.The Thursday date for the start of Mac Pro sales, less than two weeks before New Year's Eve, has Apple just squeaking by on its promise to make the high-end computer available before the end of the year.This story has been updated throughout the morning.
Apple iTunes store outage cuts off 20 percent of users
Many users of Apple's iTunes store are being prevented from accessing the site Wednesday evening by a sizable outage.The iTunes store is experiencing a service disruption that is preventing 20 percent of its users from making purchases on the company's music pages, according to Apple's system status page. No other Apple services appear to be affected by disruption.Related storiesDialed in 110: Lessons for Android (podcast)The 404 Podcast 498: Where Jeff battles the TriadBuzz Out Loud Podcast 1145: China to Google: Suck itCNET has contacted Apple for comment and will update this report when we learn more.The issue occurs close on the heels of another outage that affected the company's online stores in the U.S., U.K., and Germany. Monday's outage prevented several images and page elements from rendering in those countries. According to a 9to5Mac report, that partial outage was due to a Content Delivery Network error that nixed Apple's many design elements and left only the page's text.Updated at 9:30 p.m. PT with the apparent resolution of the issue.Apple
Apple iPhone 6 event officially set for Sept. 9
The venue on the De Anza College campus also is a change for Apple. It has tended to hold most device launches at the Yerba Buena Center in San Francisco or on Apple's campus in Cupertino. But Apple also has some history with the Flint Center. Steve Jobs unveiled the first Mac there in 1984, and he also showed off iMacs at the location in 1998 and 1999. The Flint Center can accommodate a larger crowd than the recent venues Apple has used, indicating the event's importance to the company. Apple already has started making the Flint Center its own. The company has been building a large structure on the college campus, which was earlier spotted by MacRumors. We've contacted Apple and will update the report when we have more information. CNET will bring you full coverage from the event, starting with a live show before Apple's launch begins and a live blog with all the announcements.Updated at 12 p.m. PT with additional details. Apple event invitations through the years...See full gallery1 - 4 / 19NextPrev
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